Sherry Dail of Lake Life Clothing Company opened her new store amidst a pandemic on cue with other retailers in the area. With construction complete, Dail dives into her 10th year of serving Lake Gaston with boutique and surf wear for men, women, and children.
Lake Life Clothing opened in its new location on May 9, the first full day retail stores were allowed to reopen under Gov. Roy Cooper’s Phase 1 plan.
“We were working on the building, and when this all happened, we stopped rushing to get it done,” Dail said. We were supposed to open the first of April, and then on April 8. A few things happened along the way to delay us, and when this happened in March, we stopped pushing for some of the things we were pushing to get done”
Dail said they were in the completed building for about three weeks before her opening day, and instead of rushing to get everything moved from the old store, she could take her time to do it right.
The store is brightly lit, and her products are well organized and spaced apart. One of the benefits to opening a brand new store in the middle of a pandemic is the sense of complete cleanliness of new racks and shelves.
Dail said to maintain cleanliness, she and her staff of five employees are wiping down handles, counters, and the register several times a day. They are wearing masks when they are helping customers one on one, and they have sanitizer nearby for anyone to use. The register is also protected with a plexiglass shield, and Dail said that they are trying to only allow a maximum of 10 to 15 customers in the store at a time.
“There were no more than 10 or 12 people in here at a time on our first day,” Dail said. “But there were 10 to 12 people in the store all day.”
The store is located on Eatons Ferry Road on the same lot as Wakeboard Willie’s Ice Cream shop, which is owned by Dail and her husband, Kenneth. She said that it works to their benefit because sometimes women will stay in the store longer, while the men take the kids next door to get ice cream.
Dail said that her new store is about 1,700 square feet and that she is carrying the same brands as before and bringing in more. She is excited to announce that this year, she will be carrying Costa brand sunglasses and apparel.
“There have been a few delays because of shipments coming late,” she said. “I don’t have my summer sandals and my kids’ wear has been held up. It is coming; it’s just delayed. I ordered a lot of stuff to come in January and February because I hoped to open on April 1.”
Though a few racks are bare in the children’s section, she does have a lot of the kids’ surf brands in stock now, and is expecting deliveries over the next few weeks.
Dail describes the style of clothing in her store as surf and boutique, with a few gifts and Lake Gaston and Lake Life branded apparel. The men’s lines feature names like Rip Curl, Quicksilver, O’Neill, and Billabong for surf wear, and Live Oak and Southern Tide for southern lifestyle brands.
Her women’s lines are mostly boutique brands, because surf companies don’t make a lot of women’s wear.
Lake Life Clothing is open Monday through Thursday from 10 a.m. to 5 p.m., and Friday and Saturday from 10 a.m. to 6 p.m. Dail said that as the summer goes on she might stay open later on weekends. The new store is at 2471 Eatons Ferry Road, Littleton. For more information, follow their Facebook page or call 252-586-0838.